Industry Stories

TL;DR

Use these industry stories as conversation scaffolding, not proof points. Each story shows how the same strategy, assessment, path decisions, execution, and Fabric operating model can be adapted to a customer’s business context.

The industry pages help Microsoft employees and partners turn the dc2fabric journey into account-specific conversations. Start with the customer’s business pressure, map that pressure to assessment evidence, then decide which workloads belong in Stabilize, Transform, or a phased Stabilize-to-Transform path.

How to Use These Stories

Use case	How the stories help
Account planning	Identify likely triggers, stakeholders, workloads, and objections
Customer workshops	Show how strategy drives path decisions before tools are chosen
Solution framing	Connect Azure migration, modernization, and Fabric data products
Partner delivery alignment	Keep discovery, execution, and governance language consistent

Illustrative, not benchmark data

The industry stories are fictional scenarios. Use Azure Migrate business cases, the Azure TCO Calculator, Fabric readiness reviews, and customer telemetry for customer-specific estimates and commitments.

Stories and Guide

• Manufacturing: Contoso Industries — supply chain visibility, ERP/MES migration, and predictive maintenance.
• Financial Services: Woodgrove Bank — regulatory reporting, fraud detection, and customer data unification.
• Retail: Northwind Traders — seasonal scale, Customer 360, inventory visibility, and faster release cycles.
• Partner Guide — conversation starters, path decision criteria, objection handling, and Fabric readiness checks.

Delivery Lens

For Microsoft employees, the stories provide a shared narrative for MCEM-stage planning and customer alignment. For partners, they provide a repeatable way to position services without making unsupported savings, downtime, or regulatory claims. In both cases, the strongest motion is evidence-led: strategy first, assessment second, roadmap third, then governed execution.